The people who plan the work do the work.
THMPSN Digital is an SEO and AI search agency in Chicago. The people who diagnose your site are the people who fix it, and the people who answer when you call. No account layer, and nothing on your account handed to a junior to learn on.
It is why the client list stays short — fewer engagements, each one with enough senior attention behind it to move the numbers that matter.
Diagnosis before treatment.
Why the engagements run in that orderThe four engagements are priced on the home page. What that list does not explain is why they are sequenced the way they are, which is the part that actually protects you.
- 01
Every engagement starts with an Inspection.
You get a written go / no-go verdict and a priced fix-list before anyone touches the site. It is the only stage designed to talk you out of the work: if the demand is not there, the verdict says so, in writing, and that is the whole deliverable.
- 02
The build is fixed in scope, not open-ended.
The fix-list becomes the plan and the plan is what gets quoted. You are buying a defined outcome rather than a monthly allowance of someone's attention, so the incentive to stretch the work out is not there.
- 03
Ongoing work renews, it does not roll.
Maintenance is quarterly and renewable, with reporting tied to revenue rather than rankings. A retainer that outlives its results is the single most common way this industry wastes money, and a renewal date is what stops it.
Attention, not headcount.
SEO engagements fail from diluted attention far more often than from a shortage of people. A larger team is not more thinking about your business; frequently it is less, spread across more juniors.
When a project genuinely needs more hands — a development sprint, digital PR, photography — we bring in specialists we have worked with and manage them ourselves, and you see that in the priced plan up front rather than as a line item later.
The rules we work by.
Commitments, not preferencesNo guaranteed rankings.
Nobody can honestly promise a position they do not control. Anyone who does is either misinformed or counting on you not checking.
AI is a power tool, not a ghostwriter.
We use it for research, data work and drafts we then rewrite. We do not publish machine-written pages at scale — that is precisely the pattern search and AI engines are learning to discount. The strategy and the words that ship are ours.
Bad news arrives early and in plain numbers.
If a bet misses you will read it in the monthly report, with what is changing as a result. You will never wait on a quarterly deck to find out where you stand.
A wrong fit gets a referral, free.
If your situation calls for a large agency team, or for ads instead of search, the Inspection says so and you leave with the name of someone better suited.
Who this is for.
Owner-operators with real businessesSmall and mid-sized companies in the United States, most often in manufacturing, real estate and rentals, SaaS, and local service. Usually the businesses big agencies serve worst: too small for the senior team, too complicated for the junior one.
Not sure that describes you? That is precisely what the Inspection settles — in writing, and before you commit to a build.